The Canadian global entertainment company, Cirque du Soleil that is well known over dozens of cities worldwide has officially bought out the men in black and blue for Blue Man Group. Yesterday for July 6th, 2017, chief executive, Daniel Lamarre stated that the acquisition is worth tens of millions of US dollars and Cirque du Soleil that started up in 1984 as a group of 20 street performers and employs 4,000 people with a total revenue of of $1 billion US dollars. Lammare didn’t disclose the full terms of the deal but talks have been going on for months between co-founder and co-chief executive, Chris Wink.
Blue Man Group has performed over in 20 countries in front of more then 35 million live audiences since 1991 with current six production establishments in the United States and Germany including a World and North American Tour. Both companies have agreed also to keep Blue Man Group as a separate brand by leveraging their touring capabilities and Cirque have stated that, “Each brand will keep its own authenticity and its own autonomy,” Lamarre said. “We want to grow Blue Man group by itself just as we want to grow Cirque du Soleil. But each creative team will be autonomous.”
Blue Man Production is Blue Man Group’s company have a current employment of 500 employees or more that are involved in the artistic production will join the Candain company’s 4,000 staff members while administrative and finance staff might face other scenarios. “I’m very excited about the reaction of the industry,” Lamarre said of the deal. “It’s almost as if Blue Man group has crystalized the strategy of Cirque, and now everyone understands where we are going, and it makes a lot of sense.”
Now for the Orlando location, don’t get all too excited now since the purchase won’t reflect upon for a collaboration on-stage production that both companies reside at Walt Disney World at Disney Springs for Cirque du Soliel and Blue Man Group at the Universal Orlando Resort at Citywalk. Local fans should also not expect any major changes at Citywalk said co-founder Wink. “Blue Man Group has been an important part of the Universal Orlando experience for many years, and we’re looking forward to continuing that partnership moving forward,” said Alyson Lundell, a Universal Orlando spokeswoman.”
Blue Man Group at Universal Orlando Citywalk has been performing since 2007 and their owner of Cirque du Soleil has been at West Side Disney Springs, since 1997 of their long running production of “La Nouba” and will be wrapping this year on December 31st. No official announcement has been released yet of what will taken over or a new production will replace it.
Here’s what both companies have to say about each other from their own perspectives of the full press release:
“We want to broaden our horizons, develop new forms of entertainment, reach out to new audiences and expand our own creative capabilities. Today, we are taking a decisive step towards materializing these ambitions”, said Daniel Lamarre, President and CEO of Cirque du Soleil. “We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong ‘love brand’ with a solid fan base – something else our two brands have in common.”
Phil Stanton, Blue Man Group’s co-founder explains “When we began our Blue Man journey, we set our sights on creating theater that would bring people together in a celebration of human connection. We have been humbled, amazed and inspired by the audience responses we have received over the years.”
Chris Wink, Blue Man Group’s co-chief exective and co-founder explained too that, “Now, we find ourselves on the brink of our next chapter, and we have big ideas for the future. Only a global creative powerhouse like Cirque du Soleil could help us achieve our vision. Their commitment to artistic quality and originality is unparalleled and their creative resources are vast. It is an honor to join forces with their organization.”
Cirque and Blue Man Group are both looking forward in the collaboration between the two for projects and what they are capable of doing in front of millions worth of crowds. Blue Man Group have permanent residents in New York, Chicago, Las Vegas, and Berlin with two touring productions.
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